This site doesn't exist anymore but I am not killing the post because this post happened on May 1st 2007 when social media wasn't even something people were talking about.
The Lee Lounge Forum
I believe that branded communities and forums are going to be the biggest online sponsorship activities soon.
Communities are big and so is user generated content. People love expression themselves, love believing that what they do is seen by other people and either appreciated or debated.
Yahoo Answers works the same way. Actually Yahoo Answers might be changing the whole search industry. Imagine if you had a super specific query and knew that any resource on the web wouldn't help cause you needed a person solution. What could you do in the past? Nothing much except consult and expert offline and pay him if you really needed the info. Now all you have to do is post a question on Yahoo Answers and you might get just as good a reply from your expert consultant for free.
YouTube is the if you ask me, the most popular user generated content website. I do wonder how long it will remain free and I also wonder what kind of monetization Google will be able to extract from it in terms of advertising revenues. In my opinion, it will always stay free because it being free is what bring it so many visitors and users. More the visitors, more the advertisers will spend.
Sunsilk Gang Of Girls is another example of how a Brand is targeting its Target Audience but in a unique, non boring way. What is interesting though is that they have actually found a new TA thanks to the GoG initiative. Their target is now younger women, who work, spend more on beauty products, etc.
Anyway whats interesting is that you can have a free for all which is on the likes of GOG (with the exception of gender that is) or you can have those on the likes of the Lee Lounge forum that cater to a specific segment of urban youth, interested in fashion, movies, music and everything that's cool.
The Lee Lounge Forum
I believe that branded communities and forums are going to be the biggest online sponsorship activities soon.
Communities are big and so is user generated content. People love expression themselves, love believing that what they do is seen by other people and either appreciated or debated.
Yahoo Answers works the same way. Actually Yahoo Answers might be changing the whole search industry. Imagine if you had a super specific query and knew that any resource on the web wouldn't help cause you needed a person solution. What could you do in the past? Nothing much except consult and expert offline and pay him if you really needed the info. Now all you have to do is post a question on Yahoo Answers and you might get just as good a reply from your expert consultant for free.
YouTube is the if you ask me, the most popular user generated content website. I do wonder how long it will remain free and I also wonder what kind of monetization Google will be able to extract from it in terms of advertising revenues. In my opinion, it will always stay free because it being free is what bring it so many visitors and users. More the visitors, more the advertisers will spend.
Sunsilk Gang Of Girls is another example of how a Brand is targeting its Target Audience but in a unique, non boring way. What is interesting though is that they have actually found a new TA thanks to the GoG initiative. Their target is now younger women, who work, spend more on beauty products, etc.
Anyway whats interesting is that you can have a free for all which is on the likes of GOG (with the exception of gender that is) or you can have those on the likes of the Lee Lounge forum that cater to a specific segment of urban youth, interested in fashion, movies, music and everything that's cool.
1 comment:
there's this other community called spillurdil.com also.. or something like that! communities are the "in" thing currently.
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