Why is everyone wanting to be a Search Engine?...

Well first the Rediff re-design of the home page (idiotic move I think cause they are a PORTAL) and then Twitter redesign.

I mean the Rediff redesign is also illogical from the revenue point of view I would think. They will never surpass Google in India (unless Google messes up big time) and I refuse to believe they will make more money via search than they do with display advertising. Maybe they wanted to de-clutter because decluttering is the 'in thing'. But I still think it wasn't wise.

In case of Twitter moving more towards search makes a lot of sense cause for most recent updates about an event (especially limited to a smaller location geographically) Twitter gives the best results because real people who are in or around the event are telling you what is happening but I don't see how it might help them increase more users being more active (in terms of posting more).

I love Google...

And I am not saying this because we got free Google sweatshirts, Pen Drives and Pens.

I love the AdWords platform. It's the most brilliant things every. I know we crib and we bitch but seriously it makes PPC advertising such a breeze.

And it's brilliant not only because it's easy to use and efficient to advertise but it's also complex in the sense that they have thought of nearly everything.

And they just keep scaling the system. Adding to it. Modifying it. Plugging into it. Google will not have a competitor when it comes to advertising platform at least for the next couple of years (I would have said decade or so but things changes fast on the internet).

Don't know why they such at their SNS - Orkut use to be the big thing but that was only till people got more options.

Their mail client totally rocks (though I hate how you can't have folders in gmail). As does their chat client. As does nearly everything they do whether it's google docs, google earth, analytics, website optimizer, adsense, froogle. The list goes on.

I got fooled - and howwwww...

Ya ya I fell for an April Fools Joke but it was no ordinary joker.

I fell for Gmails - Gmail Paper Joke.

I am contemplating suing Google for all the embarrassment it cause me cause I actually went around telling people about it. Just cause one is the biggest advertising company in the world or whatever, it doesn't mean one can do whatever they like. 'Do No Evil' my ass.

To read my whole advertising perspective on it, you can check out my post on my PPC Blog.