So you want to release your new phone in the market. It's USP you are touting to be 'thump music'. You rope in the guy who is considered the coolest / hottest dancer in the country.
And then....
You give him the most ridiculous dance steps in the ad. Perfect.
I mean everyone else in the ad (Sony Ericcson) has cooler dance steps. The only time I think Hritik was impressive in the ad is when he says at the end of the ad 'The Thump is here'.
He is even dressed horribly.
If all this was purposely done, I can't understand why. It would be a silly strategy.
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