Marketing is discovering the Wow Factor. Search Marketing is utilizing the Wow Factor in the search world...

Something I read somewhere.
I think its so true. If you dont have a wow factor, you can last too long. Whether it be marketing or anything else. People might give something a chance and might even become loyal, but for number games, a wow factor is a must.
And its not just in marketing but in general, but the importance of a wow factor comes out the most and seems the most relevant in marketing or rather selling...