Well was reading the Principles of Marketing (and like always ended up only finishing one page) and came across and interesting page thankfully which spoke about how even though we (human beings) have needs, each need is divided into sub-need in a way. And the product a person buys would depends on not only the main need that the product fulfills but also the number of sub-needs that the product can fulfill.
Kotler put down and example of detergents (P & G). While the main aim of any clothes washing soap is to get clothes clean, there are other functions that a detergent can perform. And a prospective buyer looks at these. For instance, some people want fragrance in their detergent. Others look for bleach, while others want fabric softener, others would give a lot of importance to price, etc. Thus depending on what other functions a user would want from a detergent, they would purchase that relevant product from the market.
Thus (at least in my mind this is how I see it) there is a priority of secondary needs that a product must fulfill.
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