Now Adwords is like a pencil without an eraser...

Posted by 'Isreal' on WMW in regard to adwords issue..what else... Well I miss the good old days of adwords - we could bid at 10 cents, we could make changes and see real results. There wasnt cut throat USELESS competition. Looking at adwords all I can think are 2 things - 1) Everything has loop holes, you just have to find them and exploit the 'opportunity' and 2) If you have deep pockets, you can get away with murder but if you dont have money, you have to work very hard to get what you want and worse to compete with people who have money.
The only thing is that over here, even if you know you have no eraser and work really hard not to make mistakes, your still not getting there because there is no opportunity to make anything better and you will NEED to make it better, because there is someone out there who will beat you, either by being better or by throwing money. And you can do nothing because there is no eraser...

I need a goal post

Was talking to a friend who mentioned that he has to figure out an action plan to get to his goals and I mentioned that I have no goals let alone action plans. So he said 'you need a goal post'. And its true. I have no focus, not ambition, no goal. It feels like such a waste because I know I could achieve anything I put my mind to but I put my mind to nothing...

Teri Deewani

What an intoxicatingggggggggggg song...

Bare chappals...broken feet...

Well didnt have to walk bare foot too much but still an experience. Well those osho slippers were destined to not reach home intact I guess. Broke in the office. Got it fixed from a mochi and then the same strap snapped. Re-sent it and got it fixed again. Was scared of walking in them and had a feeling that same strap of the same chappal will break. Look at my bad luck - I'm walking super careful with that foot so as not to stretch the strap and my bus comes and I have to walk fast, and I am..but I'm being careful about the left chappal - This guy comes out of no where and steps on the chappal on my right foot, by mistake. The strap on that chappal breaks and now the right osho is totally useless. My trains there already so I just grab the broken osho and get on. In the train I stand on the broken osho thinking that the floor is toooo dirty to stand on and then I'm thinking how the hell am I going to walk. Finally as my station nears I decide I will walk bare foot. Now the wonderful thing is that I have caught a fast. So I actaully have to catch a slow to get to my stop. Started walking and realised it was no big deal. I actually enjoyed it cause it would be something I would have NEVER done, except in a desperate situation. Anyway the stations didnt seem to dirty and I wasnt disgusted. The real problem came when I walked out of the station. Walking bare foot on the road isnt fun. I jumped into a cab and went home (right to the door step). Feel bad for people who cant afford foot wear. Anyway the highlight of the day was that we had a meeting with outsiders and I had no shoes...hehe borrowed a colleagues sandle and sat for the meeting. So there I am...black jeans...orange kurti...WHITE shoes....

Was in Goa...doesnt feel like it though...

Yup yup, I went to go..for 3 days...left on Thursday night...by bus (thats a whole story in itself), reached there and had a hectic long tiring day. Next day too went in sessions and didnt see much of goa or the night life. Sunday was a free day and I'm happy with what little I got done that day. My train ride back also is a story in itself. Maybe I'll make new posts of each day at Goa or maybe edit this entry later (thought different entries would make me seem like a super bitch because thats what I'm going to do...bitch. See its relative right...if I make one post and bitch lots in it, everyone will go ...aww poor thing, her trip really should have been better...and no...oh man..this Deepali, all she does is complainnnn).
But still I'm grateful and happy that the trip happened. The 'doesnt feel like it though' is because I didnt even SEE the beach by day. Can you believe it? That too we were at Baga...but I didnt see the beach in day light *sob*. Spent 2 whole days in the conference room at the hotel...ya ya dont call me insane...I had no option. Didnt see any club. Didnt build any sand castles. Didnt play cricket...I can go on but will do save up for later....

Gasolina...Layla...

The two songs I cant stop hearing these last few days....and I guess for the next few days too. I'm surprised I havent heard layla (eric clapton) before. Would have loved it even then. The chorus is greattttt

Happy Holi

happy holi...dont play it...but its not a bad festival...just the celebrations are something I would personally not enjoy being in the middle of. At least we get an off...sleep till lateeee....i love holidays

Was black really that good?...I prefered Page 3

I really thought that Page 3 was a better movie. I think Black was just full of emotion, thats why it won. Also I didnt like Amitabh much in it. All he did was yell scream and act stupid. Sorry if you think hes really talented for his role in black, but I think it was useless. Also what was so great about Ranis performance? She was in the movie for all of what...30 mins? I'm not saying the movie was bad or anything. It was good and it spoke about an important issue and it brought out to the lay person what a deaf/blind persons life might be like (honestly I think this too could have been done better - not enough justice was done on this front) and for that the movie deserves credit....but best movie at all the awards? Most awards are like...ummm our politicians...

What a waste of a day...sitting indoors when I should be out...RAIN?????...

And the rich get richer...

The Supreme Court rubbished the High Court order of the Mill land case, and said that the owners have the right over all the built up land and the remaining land will be distributed equally for owner, open space, low cost housing. So now instead of having equal share, the open spaces and housing development have only 13.3% (instead of 33.3%)...and who benefits? The owners, builders and rich developers...the city is worse off because we have newer malls, expensive high rises, more stress on limited resources, more congestion, traffic jams, lesser greenery...its sad...will there ever be any balance in this city?

What will happen to this city?...there is a breaking point for everything...

Again I'm going to copy paste from a convo. I was having on the topic...it covers my thoughts on the issue...
naah nothing much..i really think this city has taken more than it could...its either going to explode or implode soon...not that thats not happening...its not happening on a big scale
i mean i was crossing to bandra...and there is this green patch right before the river....and to think that bbay was once huge masses of swamp land...its all gone...and gone with it is the world that use to be there..
and then we crossed the river...and it was dirty and stinky...unfortunately thats how everything has become in this city...and it should not be that way..
i mean they are now talking abt power cuts...in bbay...i would never have thoguht the day would come
Friend: but its only fair tht we pay the dues for ebing part of MH.....suffer cuts like every other city does
Me:well im not of the opinion tht bbay should be giving special privlages etc..but can we really afford it? i mean i understand there is a need to curb wastage etc...but come on...if your financial capital is going to be plagues with probs like power cuts..when and how are you going to progress? there has to be better solutions...
Well I love my city...I think its a great place, with great people (except the politicians and gangsters) with a great spirit. But I think our chalta hai attitude is what will pull us down one day. Everything cant be 'chalta hai' all the time. We need to stand up and say we have had enough. We need to do something for our city, for ourselves. Its not about how much taxes we pay to the centre and blah and blah and blah, but that everyone deserves to be better off in a city like Mumbai. A city with so much history, culture and finance. A city that is full of hard working people. A city where everyone wants to come to fulfil his dream. A city where we believe life is different, because there is nothing superfial about it, because there is nothing fake about its people and the amount they toil. If it means throwing out people, I dont mind. Let there be a threshold for those who can and cannot live in Mumbai. Let the govt. take a stand and say to hell with vote banks, I dont want more slums, more crime, more garbage in this city....tragedy is that no one has the balls...and therefore Mumbai will only perish...there is no other direction it can move other than downwards....makes me really sad...

What is this nonsense of creating special award categories to accomodate important people who do not win awards...

I'm talking about film awards in particular...
Don't think more has to be said...

I use to think Indian muslims were different...

All this useless protesting...that too in Mumbai...it makes me sad....I always believe that muslims in india or atleast the bigger indian cities thought and felt differently than those all over the world...that they were more tolerant and also more understanding....I guess not...
Must say...I hate protests like the one that just happened...what comes out of it? Luckily there were no problem as the situation didnt get very out of hand... but its a big risk everytime there is a huge mob...and what abt disrupting normal life? Have all your political agendas in Delhi and Kolkatta...let Mumbai be...

I cant believe traditional businesses fail to realise the potential of e-commerce...

Will write more on this later. Just going to copy paste a few lines on the topic, from a conversation I.

Me: im thinkning..what if everynoe did jump onto the internet....still only a very small number of small and medium size businesses would really find lots of success
He: ..........its not so
Me: i dont know..i feel thats the way it will always be...because if you put lots of ppl in one same area...and tell them to do the best to get to the top...only the strongest/smartest would manage...
He: thts true till certain extent. the biz models change
Me: in the offline world there are things that might still help businesses....the people to people contact...the online word does (As yet) provide localization benefits...
He: .......in India.......online-biz has to find its strong presence

More on this later...

SMS 'jessica' to 6388 (NDTV), and they will send a petition to the President...

I think it's sick that people get away with something as big and horrible as murder even, just because they have contacts or have money, or have power. Justice is just a word....and our justice system is a joke. What else can you make of cases that get resolved after decades? It good to have safegaurds for the common man in place, but these should function, and function properly.