Interesting concept....

Sumita sent me the following link she came across -

http://www.brandtags.net

I think it is a very interesting concept. Not only does it help brands know how aware people are about their brand, but it's a good test to see what people associate most with their brand name if the brand is not known.

I have lots of suggestions for the website but didn't find a 'feedback' or 'contact us' link

Even their more advance comparison of brands ummm game is great cause it shows how one brand is viewed in line with the other. Of course the real deal would be if the 2 brands being compared are in the same industry.

Anyway an interesting concept none the less.