Friday, March 30, 2007

Khwab hai toh mujko na utha - jhooth hai toh mujko na batah...

Whatttttttttttttttt a songgggggg.

I can't stop listening to it.

So since it was my nick I got a couple of people asking me if I was in love hehe.

Love these two lines cause they resonate so well in every situation that seems like it too good to be true - Khwab hai toh mujko na utha (If this is a dream don't wake me up). Jhooth hai toh mukjo na batah (If it's a lie don't tell me).

The song is from the movie - Ek Chalis Ki Last Local.

Tuesday, March 27, 2007

The Indian Team doesn't disappoint....

The cricket team and their World Cup result - doesn't disappoint me at least .

I was sitting back and thinking about why it is that I am neither sad, angry, upset, or feeling any other emotion, at hearing that India is out of the World Cup and I realised that it's because I didn't expect anything out of the Indian Team. Of course it is shameful that we didn't make it to the top 8 but seeing the way we have been playing, we didn't deserve to.

The faces of the men in blue should be blackened and they should be taken around the on donkey back with a garland of shoes round their neck. (Don't remember from where the description or the picture is but I have always associated it with shamefulness).

Being in the 'marketing' line myself though, I couldn't help but think about the kind of investments companies would have made in buying air time, creating special endorsements, having special promotions, etc all surrounding the world cup. It will end up being such a big flop show for all of them.

And like I always say - the most tragic part of the whole deal will be that we all will forgive and forget and the team will perform the same way in the next World Cup....

The Cab Ride...

So I get out at my station at 9:15 p.m. today and it's already super late but the best part is that there is no bus and the cabs are not going to toward where I live, I over heard a few people asking before I got to the cab line. Anyway I also start asking cause there is nothing better to do. As luck has it, a cabbie agrees and I'm getting in when this girl or young woman asks if I can drop her off on the way. I say 'ya sure' and we get in and she says 'there is this one lady who is trying since a really long time to get a cab and she isn't able to, shes going where you are headed, if you don't mind I'll ask her to join.' I am like okay sure.

Now while I like the idea of saving on petrol consumption and money, I am not comfortable with traveling with strangers like that.

Anyway what is so interesting about the cab ride is that in 10 minutes I actually learned this girls name, what she did for a living (designer), which area she worked in, where she was staying, that she was from out of town, how she finds traveling a pain. She got to know the area I live, where I work - company and location, that I work till pretty late, the location of where my office was previously, my preference of trains, etc.

Obviously there is some things that won't be surface level but for instance, her inviting the lady who desperately wanted to get to where I was going, revealed something about this girl to me. The fact that I didn't accept her money or the money of the other lady (I would have paid the full amount any which way) must have made her form some opinion about that too.

We meet to many people in our day to day life, either in ordinary or extra-ordinary situations, and all can have some impact on our life, if we like. For instance, I couldn't help but think what it must be like to be single, working, living in a hostel but listening to that girl or rather young lady cause even though she looked 20, I am assuming she must have been at least 23 - 24.

I also couldn't help thinking the relief the other woman must have felt to be getting to where she had to go fast. Also the happiness she might have had for getting a free ride (she could afford a taxi but not everyday, if you know what I mean). So I impacted her life for 15 minutes today more than she did mine but there is still a lesson there for me to learn - to try and give people 'lifts' if they 'seem alright'.

Sunday, March 25, 2007

Pyar ki yeh kahani suno...

It's a song.

What's interesting though is that a few people actually asked me to tell them the story.

Anyway the song is from the movie Honeymoon Travels Pvt. Ltd. I thought it would be good cause it had K K Menon and Sandhya Mridul in it and those two usually do good 'hatke' films. Anyway heard bad reviews so will only watch it on VCD.

Don't know why I like the song so much, it's not the usual kind of music I would listen to. Anyway it's a cool song. Check it out if you can. Also Resham has a review on it.

The customer isn't dumb - she's your boss...

Was reading the Womens Day Special of Economic Times a week or two ago and came across an article on how marketers need to realise how their target audience is changing. It started by saying David Ogilvy once wrote - 'The customer isn't dumb-she's your wife'. The writer (don't remember his name right now) was talking about how women are changing their world today - they are independant, confident, career oriented etc. Therefore there is a need to adapt and change marketing strategies. So he spoke about how Fair & Lovely use to show ads of a girl getting rejected by a prospective groom in an arranged marriage situation because she was dark but today all these fairness creams are either showing women becoming fair and having guys falling all over or getting the jobs of their dreams.
There were a few more examples but what was also interesting was how the writer said that the entrance of television actually lead to such a strong change in how women are percieved and how women actually did change thank to tv. He specifically mentioned Rajni and Lataji as turning points. Here were women characters who were crafted as being smart, self-confident, and ready to fight for what they believed.
Anyway I found the article very interesting. It made tons of sense too because it so real and 'obvious'.
Of course the article ended with the writer saying - If David Ogilvy was writing a book today, he might have said - The customer isn't dumb - she's your boss.

Wednesday, March 21, 2007

Change

Inevitable

Monday, March 19, 2007

Conferences and Seminars

Attended my first ever work related conference on the 16th of March - The Digital Marketing Conference 2007.
Since it's work related, the details can be found on my PPC related blog.

Why I do mention it though is because it was very interesting. While the discussions and speakers weren't as good as expected, it got great insight into a lot of things. Sometimes things get you thinking on a track you didn't even know existed.

Anyway what I was also excited about was that I went up to a few 'big shots' and spoke to them. No that anyone would really remember me, but I got a feel of what networking would be like. Also realised that for those of us who aren't talented enough, talking with the speakers is easier because there is some foundation for starting a conversation. Either building on something they said, asking a question or opposing what they said.

Also realised that there is a need to bring more 'clients' or prospective clients into such conferences as a majority of the audience was people from agencies, who already know about the business and didn't learn anything super. Advertising such event properly is very important.

On the whole it was a super experience. Next time though, I wish more people would talk in a lot more detail about mobile marketing.

Monday, March 12, 2007

A Suitable Boy...


1474 pages

Sunday, March 11, 2007

Investments 2...

Ya now this one is about real money investments. [I had to do a little tax planning this year - still can't believe I am in the tax payers bracket]. Anyway Mutual Funds it was but my Dad generally bought out the topic of Life Insurance since the broker was a little free today (poor chap was working on a Sunday - but this is the kind of advantage you get of having strong relationships with the people around you. He didn't mind coming to us at a time that was convenient to us).

Now LIC has these schemes that range from 10 year to 25 year. You keep paying a fixed level of premium. I totally dreaded the idea of getting an insurance policy mainly because of the duration of these schemes. Sure I can afford an investment of a couple of lakhs over the next couple of years but the idea of spreading that money out over even 10 years is a horrible idea. The agent was suggesting a 15 year plan and I sure as hell don't want to work for another 15 years. At least not the way I am working right now. I don't want a salary. I either want money from a personal business or through smart investing. Of course for both I need funds and expertise which will only accumulate over some time but the idea of having to work for so long is just horrible. I am already dreaming of vacation in Phuket (staying at a 5 star hotels) sipping mocktails on a beach.
It's the same though that's not letting me think of getting a home loan or even moving out or going abroad so soon. I will have to keep working to cover up those expenses.

Anyway we all keep dreaming of the life we can't have (right away). Lets hope that I find a job I love and that it pays well.

So sitting with the broker 'uncle' today I decided that will do some more investing in the next financial year and do it before July or so, instead of having my money rot in a savings account at the bank. He mentioned some good investment funds and I think I should be the proud owner of a few soon. Of course there is risk involved cause they are all linked to the equity markets but I am greedy and want as much money as I can get, fast....

Investments...

No this post isn't about the stock markets.

My sis and I were at a book fair and she was talking about this book that she really liked but didn't pick up because it cost Rs.700. I told her "Why is it that you look at 700 bucks as a stand alone price or as money compared to something cheaper. Look at it as an investment. If it will help you with the course you are doing, you should pick it up."

There are so many things we do but don't realise they are really investments. A lot of 'unproductive' work also could be an investment because we don't really look at the benefits of such activities over a longer duration.

I could watch a TV show and think it was just entertainment but I could actually learn from it. For instance while watching Lost, I kept trying to figure if they were writing the story as they went along or whether they had the main plot already put down and was just adding new loops to it. I personally think it's the former. But it is still interesting to see how the story keep turning and how different things gain importance at different points in time. Also I learned some slang (don't know if that's any help cause I sure as hell won't be young enough to talk in slang when I am in the US - if ever) and learned how characters need to be.

Of course most people don't have that kind of perspective cause they might not be interested in such details. But still I don't think it would be a total waste to watch TV for example. It also help hold conversations. Not with intellectual who think the idiot box is for idiots but with 'normal' people sure you can.

Anyway Tom read my nick and said 'investments you say, I'm listening' lol had to tell him it wasn't about 'those kind' of investments. He was the only who very aptly concluded what should be considered as investments - according to him an investment - 'only works if it'll be worth more.' Which brings us to 2 important points -
1) How do you measure returns and
2) What time frame are you looking at.

He concluded that everything you do then has some returns to it even if it is to satisfy a silly urge but you should know why it is you are doing what you are doing which is brilliant cause it just means that you should be conscious at all times of what you are doing and why you are doing what you are doing.

I do wish I was smart when I was younger like some of these online friends of mine...

Anyway so next time you do something, figure out if it was a good investment (of your time, money, efforts, emotions, etc) or not.

Saturday, March 10, 2007

Tired...

Ever had those days when you were tired and couldn't figure out why?

Practice...

Just gave my prelim exams and I am glad I did. They weren't important cause a lot of students didn't even turn up but I am glad I had at least a 10% seriousness about them.

Apart from the fact that I got to figure that a lot of the stuff I have to study, I have already studied sometime in the past. And apart from realising that our economics portion is horrible and that I need to open my book and at least get through reading a complete chapter. Any chapter.

The most important thing I realised was the importance of practicing. I haven't written a complete exam in years now and I had forgotten the importance of time, the importance of being neat, the importance of writing a lot, the importance of good quality dhap.

I wouldn't have thought about any of these things unless I had given this exam. Just like old days, my 'answer 1' usually took more than the amount of time that was needed to be allocated to it. This sounds small but I am sure at the end of the day, just keeping this in mind will help me score at least 4 -5 points more. Small things make big differences at times.

So practice is good (if not necessary). I look forward to practicing stuff more...

Wednesday, March 07, 2007

Contd. from previous post

In case you are interesting in the history of earthquakes -

17 July 2006:

A 7.7 magnitude undersea earthquake triggers a tsunami that strikes a 200km (125-mile) stretch of the southern coast of Java, killing more than 650 people on the Indonesian island.

27 May 2006:

Nearly 5,000 people die when a magnitude 6.2 quake hits the Indonesian island of Java, devastating the city of Yogyakarta and surrounding areas.

1 April 2006:

Seventy people are killed and some 1,200 injured when an earthquake measuring 6.0 strikes a remote region of western Iran.

8 October 2005:

An earthquake measuring 7.6 strikes northern Pakistan and the disputed Kashmir region, killing more than 73,000 people and leaving millions homeless.

28 March 2005:

About 1,300 people are killed in an 8.7 magnitude quake off the coast of the Indonesian island of Nias, west of Sumatra.

22 February 2005:

Hundreds die in a 6.4 magnitude quake centred in a remote area near Zarand in Iran's Kerman province.

26 December 2004:

Hundreds of thousands are killed across Asia when an earthquake measuring 8.9 triggers sea surges that spread across the region.

24 February 2004:

At least 500 people die in an earthquake which strikes towns on Morocco's Mediterranean coast.

26 December 2003:

More than 26,000 people are killed when an earthquake destroys the historic city of Bam in southern Iran.

21 May 2003:

Algeria suffers its worst earthquake in more than two decades. More than 2,000 people die and more than 8,000 are injured in a quake felt across the sea in Spain.

1 May 2003:

More than 160 people are killed, including 83 children in a collapsed dormitory, in south-eastern Turkey.

24 February 2003:

More than 260 people die and almost 10,000 homes are destroyed in Xinjiang region, in western China.

31 October 2002:

Italy is traumatised by the loss of an entire class of children, killed in the southern village of San Giuliano di Puglia when their school building collapses on them.

26 January 2001:

An earthquake measuring magnitude 7.9 devastates much of Gujarat state in north-western India, killing nearly 20,000 people and making more than a million homeless. Bhuj and Ahmedabad are among the towns worst hit.

12 November 1999:

Around 400 people die when an earthquake measuring 7.2 on the Richter scale strikes Ducze, in north-west Turkey.

21 September 1999:

Taiwan is hit by a quake measuring 7.6 that kills nearly 2,500 people and causes damage to every town on the island.

17 August 1999:

An magnitude 7.4 earthquake rocks the Turkish cities of Izmit and Istanbul, leaving more than 17,000 dead and many more injured.

30 May 1998:

Northern Afghanistan is hit by a major earthquake, killing 4,000 people.

May 1997:

More than 1,600 killed in Birjand, eastern Iran, in an earthquake of magnitude 7.1.

27 May 1995:

The far eastern island of Sakhalin is hit by a massive earthquake, measuring 7.5, which claims the lives of 1,989 Russians.

17 January 1995:

The Hyogo quake hits the city of Kobe in Japan, killing 6,430 people.

30 September 1993:

About 10,000 villagers are killed in western and southern India.

21 June 1990:

Around 40,000 people die in a tremor in the northern Iranian province of Gilan.

7 December 1988:

An earthquake measuring 6.9 on the Richter scale devastates north-west Armenia, killing 25,000 people.

19 September 1985:

Mexico City is shaken by a huge earthquake which razes buildings and kills 10,000 people.

28 July 1976:

The Chinese city of Tangshan is reduced to rubble in a quake that claims at least 250,000 lives.

23 December 1972:

Up to 10,000 people are killed in the Nicaraguan capital Managua by an earthquake that measures 6.5 on the Richter scale. The devastation caused by the earthquake was blamed on badly built high-rise buildings that easily collapsed.

31 May 1970:

An earthquake high in the Peruvian Andes triggers a landslide burying the town of Hungary and killing 66,000 people.

26 July 1963:

An earthquake measuring 6.9 on the Richter scale strikes the Macedonian capital of Skopje killing 1,000 and leaving 100,000 homeless.

22 May 1960:

The world's strongest recorded earthquake devastates Chile, with a reading of 9.5 on the Richter scale. A tsunami 30ft (10m) high eliminates entire villages in Chile and kills 61 hundreds of miles away in Hawaii.

1 September 1923:

The Great Kanto earthquake, with its epicentre just outside Tokyo, claims the lives of 142,800 people in the Japanese capital.

18 April 1906:

San Francisco is hit by a series of violent shocks which last up to a minute. Between 700 and 3,000 people die either from collapsing buildings or in the subsequent fire.

Source : BBC News


Also find out how earthquake work and about the working of other natural disasters.

What's up with all the earthquakes?...

Another earthquake (measuring 6.3) rocked Indonesia yesterday (March 6th). It hit the island of Sumatra and close to 70 people are dead.
Indonesia sits on the Pacific Ring of Fire.

Indonesia is already having a pretty bad year. Below are the disasters that have hit Indonesia in the last few years -

March 6: An earthquake strikes Sumatra Island, killing at least 70 people and damaging hundreds of buildings.

- March 3: Landslides triggered by days of heavy rain kill at least 40 people in eastern Indonesia.

- Feb. 1: Rivers in the capital, Jakarta, burst their banks, submerging parts of the city in water up to 12 feet deep, killing 57 and displacing 450,000.

- Dec. 29, 2006: A ferry sinks in a storm, killing more than 400 people in the Java Sea.

- Dec. 23, 2006: Heavy rain touches off floods that kill more than 100 people and displace over 400,000 on Sumatra.

- July 17, 2006: An earthquake triggers a tsunami off Java island's southern coast, killing at least 600 people.

- June 19, 2006: Floods and mud flows kill up to 300 people in southern Sulawesi province.

- May 27, 2006: An earthquake in central Java kills at least 5,800 people and injures more than 36,000.

- May 2006: A series of explosions spew hot ash down the slopes of Mount Merapi, forcing 15,000 villagers to flee.

- May 2006: A mud eruption at a drilling shaft on Java displaces more than 11,000 people and inundates villages and factories, spewing a million oil drums of muck a day.

- Jan. 4, 2006: Some 200 people are killed in a landslide on Java.

- March 28, 2005: More than 900 people are killed and tens of thousands are left homeless when an earthquake hits Nias, Banyak and Simeulue islands off the coast of Sumatra.

- Dec. 26, 2004: An earthquake sets off a tsunami that kills more than 160,000 people in Indonesia, mostly in Aceh province on Sumatra.

Source : Guardian Unlimited

Recent Indonesian quakes -

6 March 2007: Magnitude 6.3 quake hits Sumatra, at least 70 dead
18 December 2006: Mag 5.7 quake hits Sumatra, seven dead
17 July 2006: Tsunami from Mag 7.7 quake off Java kills 500
27 May 2006: Mag 6.2 quake near Yogyakarta kills 5,000
26 December 2004: Tsunami from Mag 9.1 quake kills 130,000 in Sumatra

Source : BBC News


Exams are so damn easy to give...

As compared to other things. Sometimes I think exams are more easy than day to day things we do.
Papers are predictable. There is ample choice. You study and you get the deserving results.
Real life isn't so cool.

Monday, March 05, 2007

A Holi Dream

Well I don't remember my dreams usually but many years ago on Holi I saw the most vivid dream and one that I actually remembered. Now though some details of it has been forgotten but I still hold it dearly cause I actually remembered it. Please note that this was way before the Tsunami and the 26/7 flooding in Mumbai. It was on Holi and that's why I call it a Holi Dream

Anyway it's was obviously caused because the children in the next building were making a lot of noise while playing on their building terrace. I realised because the first thing I did is actually go to the balcony window and look out lol.

So none of this will make sense unless I give a few details of my balcony view. I don't live next to the sea but because we are on a small hill sort of thing, and by living on the top floor we get a view of the sea from our balcony windows (West). Because of top floor advantage we don't have a building right outside our window but there are a few taller building slightly out. Hate them cause they actually do block some of the view. The buildings right next to out are one and three floors below ours.

So anyway my dream starts with a storm (ya I was so loving it) but the funny thing is we were actually sleeping through it. All we did was close all the windows. The rain was first lashing at the windows. It kept pouring all night and the sea level started rising. All the fishermen got back to shore and swore that the tide would come in and we would all be wasted away so they started building an embankment to keep the sea out. Obviously it didn't work as the water kept rising and started over flowing. The good folk then just ran cause obviously being on the coast wasn't the wisest thing. Anyway the water level keep rising and with it come big waves. The waves are so big that they start hitting our windows. Obviously the area is getting flooded but the water isn't high enough to affect us.
So I wake up in the morning (in my dream) because I hear lots of voices and I look out and look straight down at the building where all he noise is coming from (slightly to the left). There are people on the terrace walking around with their pants rolled up, filling buckets of water and throwing the water off the side of the building. My eyes then move down to the streets where there is about 3 - 4 feet of water (all dirty brown water) just collected and not going anywhere.

So I'm standing there thinking 'wow some storm' and move my gaze up to see the sea. And what do I see - one (or maybe two) of the tall buildings is GONE and in it's place is standing this huge ship. I even remember it was blue, grey and white and had Damania written on it. I think I had seen the picture of that ship in the newspaper a few days before the dream. And I am thinking there is no way this is happening. And if feels so real because I woke up right.

Haha so anyway I ACTUALLY wake up and run out to the balcony and look out and it's a normal day and the kids on the neighbouring terrace are having fun with their 'pichkaris', water balloons and colours.

What a dream. Not because it was so crazy but because it was so vivid.

Sunday, March 04, 2007

Happy Holi

The good ol' days - except they weren't so good...

Yup that's correct

Saturday, March 03, 2007

Ya I'm failing Eco again...

Ya that's what is going to happen. I wonder if I will even write as much as the two sides I did in the last exam.

Anyway this whole thought got me thinking about how discipline is so important. Sure these are internal college exams and don't count for much but it's a wrong reason not to study hard enough. The fact that I signed up for the course, I should have some dedication toward it. I could always say that I am so much busier with work and that it needs more of my time etc. But that's a BS excuse. It's not super difficult to take 30 minutes a day to read everything I need to study. It's not hard to sit on the weekends and get in 4 hours of studying. But I don't do that. Neither do most of the people I know.

Sure effort put in is directly related to perceived benefits. But commitment is a whole different field. If you decided to do something, there has to be some level of dedication. Even if you realised that you made a mistake right at the start about the commitment.

Commitment...discipline...dedication...perspective...maturity....

Okay so yes I know I am doing everything and anything but hit my books which I should be.

Ill go study :( [It was never this tough - I have changed]

Thursday, March 01, 2007

Interesting Conversations...

Well I had a rather long phone conversation yesterday - (a long phone conversation isn't really unusual but a phone conversation is - was never a phone person and don't think I will ever be).

Anyway lots of interesting discussions took place. In a way we discussed strategies, plans, ideas, people, attitudes, approaches, gossip, and lots more.

Everything is about lessons and there was lots there -
1) Keep going even after you believe you have done better than you could.
2) Nothing is a secret
3) Companions are companions but are important.
4) Everyone has a set of strengths, some people were meant to deal with people while others were meant to sit in their corner and do their thing.
5) All factors needn't change, if a few are changed smartly, the output can be profitable.

When I have more time, I'll write more.

Face to a Name...

:)

It as a good day.

I got to meeting a couple of people today, I knew only remotely.

It's nice to build relationships. It's nice to know people have your back.